Ronald L. Meer
Ronald L. Meer is the founder, President and Chief Executive officer of Meer Capital Partners, LLC. Meer Capital Partners was formed by consolidating several operating companies into one operation to better coordinate and manage the functions of developing, acquiring and managing real estate assets for his investors.
Ron’s career began in 1974 working as a salesman with Parnelli Jones’ Racing Team and later with Goodyear Tire and Rubber Company. During this time, he continued his education graduating from Pepperdine University with a Bachelor of Science in Management. Ron then joined Merrill Lynch as a stockbroker in Orange County, California.
At Merrill Lynch, Ron claimed Top Quintile National Producer as a Retail Stockbroker and he and two other top sales executives were appointed to create the new Corporate Services Division to handled cash management, brokerage services and investment banking for Merrill Lynch’s small and mid-sized business clients. In just two years this division grew to over 100 professionals nationwide with annual trading volume in excess of $500 million. Ron was then highly recruited by Prudential Bache Securities to build their own version of a Corporate Services Group in Newport Beach.
After a number of years at big companies, Ron elected to go out on his own. Ron acquired West Continental Securities to offer securities services to his top clients and to begin a boutique securities and investment banking operation here in Southern California. The firm grew rapidly amassing over $450 million in assets in the first year. Realizing real estate investments could replace securities as an effective vehicle for achieving client needs and added tax sheltering of profits, Ron began moving a number of his clients into partnerships secured by multi-family real estate properties.
Ron transitioned to work full time in the real estate industry by starting a new partnership with three other real estate professionals. The firm concentrated on the acquisition of troubled real estate assets and the related “turnaround” property management operations. The firm was successful in acquiring over $125 million in properties over the next five years.
Ron later formed Aegis Realty Trust, an “Up REIT”, for the purpose of buying and selling real estate via stock sales of a public company. As the search for quality assets at fair prices become more difficult due to the larger REITs having developed an insatiable appetite for acquisitions, Ron divested himself of his interest in the firm having amassed nearly $100 million in multi-family assets.
One year later Ron formed a new real estate company under the name of Meer Capital Partners. Ron moved into developing multi-family communities in emerging markets and buying multi-family assets in established markets. The latest community to be developed by Meer Capital Partners and its stand alone homebuilding company, Meer Homes, Inc. is the 24 acre master planned community known as Latitude 34 located in the City of Ontario, California.
Ron has an impressive list of credentials including SEC series 7, 21, 24, 27 and 63 licenses. He was a Municipal Securities Rule Making Board principal and was NASD certified and a member of the Chicago Board Options Exchange. Throughout his career, Ron has been an active pursuer of above market returns for his investors and has built or acquired more than 5,000 multi family ‘For Sale’ and ‘For Rent’ units. Ron believes that his formula for selecting markets for both development and acquisition coupled with staying in touch with the tenant and buyer needs along with providing the best in customer satisfaction are the keys to success.
Ron also gives of his time and money to worthy causes such as the Orange County Performing Arts Center where he served as a member of the Board of Directors and the Past President of the financial support group, Center 500, and as a supporter of Kinship Center of Orange County, a children’s advocacy group.
Bruce Haniford
Bruce is the Chief Financial Officer of Meer Capital Partners, LLC. He has over 35 years of Financial and Accounting management background with over 25 years in real estate development and management experience. Bruce graduated from California State University at Long Beach in 1970 with a Bachelor of Science Degree in Business Administration with a specialty in Accounting. Upon graduation, Bruce joined Price Waterhouse & Company in Los Angeles, California as a staff accountant. Bruce spent six years with Price Waterhouse becoming a recognized specialist in accounting for and auditing Long Term Construction Contracts and Government Contracting clients. He earned his CPA certificate in California in 1975 after serving in the US Armed Forces overseas.
Bruce left Price Waterhouse to pursue his initial career outside of public accounting with the Owl Companies, a diversified Construction, Aggregate Producer and Equipment Rental Company. As Corporate Controller, Bruce was also responsible for financial management of two overseas divisions of the Company building roads in Saudi Arabia and maintaining missile launch facilities in the South Pacific. During his tenure with the Owl Companies, Bruce successfully headed up a team, which acquired over $30 Million of aggregate companies and negotiated a contract termination with the U.S. Government for over $5 Million for terminated contract work in Saudi Arabia. In addition, he was an early participant in the real estate development arm of the Company.
Subsequent to his time at Owl, Bruce served in the role as Vice President for various small to medium sized construction companies and was instrumental, as the Chief Operations Officer, in starting a construction division for the Maness Companies in Long Beach, California. The Company booked over $2 Million in revenue in the first full year of operation and he increased the Companies equipment utilization in another division from 35% to over 80% by the end of his first year.
In 1985, the Trammell Crow Company appointed Bruce as the West Group Controller for the western operations of the Company. In this role, Bruce was responsible for all accounting, reporting and financial support for roughly 25% of the Company’s real estate holdings. Additionally, Bruce has served as Chief Financial Officer for Robert Mayer Corporation, a hotel and residential developer, O’Donnell Properties, a commercial developer and management company and Clayton Williams and Sherwood, a multi-family and mobile home park developer.
In 1998, American Recruitment Conferences, Inc. (ARC), a career fair operator and online recruitment services company, appointed Bruce as their Chief Financial Officer. During his tenure with ARC, Bruce raised over $12 million in capital from private individuals, and developed Business Plans and Private Placement Memoranda for the Company. In 2000, Bruce joined Xuma, Inc. in San Francisco as its Vice President of Finance and later became the Chief Financial Officer of the Company. Xuma wrote and installed internet enablement software. Bruce has also served as a high-level business consultant and as a member on various boards of directors and advisory boards for a number of regional firms during his professional career.
In 2001, Ronald L. Meer invited Bruce to serve as a consultant to assist Meer Capital Partners in the finance of the Westlake Villas project and aid in the negotiation of sale terms to Lehman Brothers for a number of Aegis Realty Assets. In the next twelve months, Bruce worked very closely with Ron and his own financial relationships to assist in the finance of Westlake Villas and in the sale of the $50 million Aegis portfolio in Las Vegas, Nevada. After the completion of the consulting assignment, Bruce accepted the position as Chief Financial Officer with Meer Capital Partners and relocated his family back from the Washington, DC area to Southern California in April 2002.
Bruce’s skills in finance, accounting coupled with his vast experience in real estate development and acquisition is a key component in the ability of Meer Capital Partners to grow its revenue base and to improve its bottom line in the years to come.
Rick Wood
Rick Wood recently joined Meer Homes, Inc. as the Director of the Company’s home building Division. In his role, Rick is responsible for the entire process of finding land, developing plans and specs for potential projects and managing construction, development and sales and marketing throughout the process until the final unit is leased or sold. Rick brings over 25 years of experience to this role and has the expertise throughout the construction and development process to assure success for Meer Homes, Inc.
Rick received his Bachelor of Science Degree in Engineering and Industrial Technology/Construction Management from California State University Long Beach, California in 1986. Rick began his career with Century American Corporation where he directed commercial and residential projects valued up to $10 million.
Rick’s rapid growth soon led others to seek out his services and he was offered the position of Project Manager for Benchmark Contractors, Inc. He served in this position for 6 years and was responsible for subcontract negotiation and execution, schedule setting and compliance, budget control and financial performance of their multi-family residential division. In addition, he was also responsible for the initial development of the Company’s seismic retrofit program and supervised a number of such assignments throughout southern California after the famous Whittier Quake.
Subsequently Rick served as a Project Manager for California Pacific Homes and as Senior Project Manager for Greystone Homes overseeing multiple projects from the due diligence phase through final completion. During this period Rick was intimately involved in product design, entitlement and land development as well as the supervision of the actual construction and development process.
In 1998, Rick joined Centex Homes and served as the Vice President of Land Development for the Southern California Coastal Team. In this role Rick was responsible for all development aspects of home building from land identification through land development and the initial construction of the model homes and contract change orders associated with the prototype units. Rick is also involved thereafter as a consultant to construction team and the President overseeing the performance of the entire construction process.
Susan Jacobson
Susan Jacobson is the Vice President of Legal/Risk Management of Meer Capital Partners. Her duties are primarily within the area of Human Resources, Regulatory / Compliance Review, and Risk Management. Ms. Jacobson reviews all of the Company’s legal documents, and coordinates legal counsel. She is also the Risk Manager, participating in the renewal and negotiation of all insurance policies and contracts for the Company.
Ms. Jacobson began her career as an Executive Assistant to the CEO of a California legal services firm. In that position she developed keen legal processing skills, and she studied and learned California law as it relates to real estate. Ms. Jacobson became extremely knowledgeable in the foreclosure legal process as it relates to filing liens, notices of default, and notices of trustee sales. Ms. Jacobson was instrumental in training new associates in the firm and sharpened her ability to read, analyze and suggest changes to legal documents.
Noted for her intellectual acumen and people skills, Ms. Jacobson was recruited by the CEO of a California mortgage bank. A the bank Ms. Jacobson continued to develop her vast knowledge base. Her understanding of California real estate law continued to expand, while she was also learning California finance and regulatory law. At the bank she trained and supervised personnel, honing her Human Resources skills; she also personally analyzed credit reports, prepared legal documents, and underwrote potentially problematic loans. In addition, Ms. Jacobson supervised customer and vendor relations.
Ms. Jacobson next entered the pharmaceutical industry, working under the Vice President of Worldwide Manufacturing & Logistics for a major multi-national drug company. Ms. Jacobson was responsible for coordinating special projects for the Chairman, President, Board of Directors, and Senior Vice Presidents. Her knowledge of regulatory law grew vastly.
From pharmaceuticals to energy, Ms. Jacobson continued her quest for knowledge when she applied her abilities at a major energy company. She was heavily involved in regulatory compliance and legal processing with the Public Utilities Commission.
Ms. Jacobson also worked for MBK Real Estate Ltd., a large real estate industry homebuilder prior to joining Meer Capital Partners, where she was responsible for homeowner claims, litigations, and resolutions.
Ms. Jacobson attended the University of California at Irvine where she graduated with a Bachelor of Arts in Social Sciences and later attended law school. Ms. Jacobson’s education and background has garnered her a great deal of knowledge about, and skill in dealing with people, real estate law, and regulatory matters.
Bradley Meer
Bradley Meer is the Vice President of Business Development. Brad began his career with Meer Capital Partners in the Accounting and Purchasing departments and is now responsible for revenue generation and cost controls. In addition, he coordinates the activities of outside vendors for properties under development. At present, Brad is heavily involved in the design and project approval for our commercial development at Ontario Festival. He is also a member of the Board of Directors at Westlake Villas HOA and coordinates all on-going warranty work associated with the project, which sold out in late 2005.
Brad began his professional career as an assistant to a broker for Crowell-Weedon & Company, a national securities firm. Bradley’s role consisted primarily of handling all incoming and outgoing wires to various investment clients.
Brad holds a California Salesperson Real Estate License and he graduated from Pepperdine University with a Bachelor of Science in Management.
Dan Guajardo, Jr.
Dan was appointed the Procurement Manager of Meer Capital Partners, LLC in August 2007. The role of the Procurement Manager is to negotiate all purchase terms, conditions and pricing of home building materials and services. Dan comes to Meer Capital Partners from Pulte Homes Inland Empire Division and he is very familiar with both the area where Meer is building and the vendor support available in the area.
Dan began his career by enrolling in a carpentry apprenticeship in the Sacramento Valley of California. After three years working as an apprentice, Dan opened his own business to provide carpentry and millrights services as a subcontractor throughout the Valley. During the tenure of his company, Dan bid contracts, performed work as a superintendent and working foreman as well as setting the goals and objectives for his organization. In just three years, Dan had grown the company to 6 employees and over $600,000 of gross annual contract volume. The principal clients of his firm were small office building operators who let small tenant finish jobs. Dan’s largest client was the Hilti store chain.
After three years, Dan set his sites on a more significant role for himself and turned the tenant finish business over to his father and relocated to southern California to find a larger role in the home building industry. Curiously enough, Dan and his wife purchased a Pulte home in the Inland Empire and during the process of buying the home and processing through the new home inspection process, Dan made it known that he was looking for a job in the Home Building Industry. Dan was immediately invited to interview for an Assistant Purchase Agent position. Dan accepted the role and after only 3 months, Dan was promoted to Purchase Agent and soon there after due to a shortage of qualified managers in the field, was promoted to Construction Area Manager. In this role he was assigned responsibility for the oversight of over 400 new homes being constructed in the Inland Empire.
Dan performed well in this new role, improving construction standards and scheduling and later returned to the purchasing department as a department head. When Dan arrived back in Purchasing, there was operational disconnect among the departments and Dan set out to change the environment through setting better purchasing policies and specifications. Through his efforts, Finance, Operations and Purchasing began regular meetings and implemented process and procedures that included collaboration, consensus building, setting clear expectations, and most importantly “execution oriented”. As a result, the three departments were able to reduce house cost by $14 per square foot. Vendor selection was also improved with higher qualification standards, monthly evaluations and look backs at change order charges per project. Dan also began a Contractor Business Development Program where top vendors were encouraged to enlarge their bondable capacity so they could bid larger work for larger jobs.
During his tenure with Pulte, Dan was named a Top Gun (producer in the top 8 percentile of the Company) and was a member of the Pulte Mentor program mentoring 4 individuals into the Pulte family of employees.
Dan’s accomplishments have translated into better interface, pricing and adherence to standards & qualities that Meer Capital Partners will exploit in their construction operations.